A small section devoted to sewing themed fabrics, including these beauties:
|Vintage dress patterns|
|Oh so elegant vintage ladies - I've already made some gorgeous make-up bags out of this fabric|
|Super-cool scooter/mod fabric - perfect for man presents|
|This lovely chevron print that I can really see as a sweet A-line skirt|
And that's just the fabric! In their haberdashery section they have some really useful, time-saving piped bias binding, a selection of handmade bias binding in the prettiest fabrics,
|Gingham cherries? Yes please|
and my personal, all time favourite: lace edged, polka dot bias binding!!
|Words fail me...|
Where does the name Frumble come from?
"When we were trying to decide on a name we sat down for a morning and had a little brainstorm. We wanted a name for our business that wasn’t necessarily related to sewing or fabric but something that was only one word long, simple, easy to remember and quite fun to say. Several gallons of tea later, we came up with Frumble and straight away we felt this was a perfect name, it just felt right. After using the name for a couple of months we actually found that the ‘Fr’ in Frumble was a bit of a problem on the phone and no one quite knew what we were saying, so we ended up with a mini tag line we use on the phone. “Frumble, It’s like crumble only with an F” and we found we always gets a bit of a giggle from the person at the other end of the phone."
What did you both do in your previous lives?
"The Frumble family has a wide range of previous background experiences from product design, civil engineering, fine art, sewing to IT. This broad range of skills makes for an ‘interesting’ mix but we have found that it was more than enough to get us where we are today. We have designed and built the website ourselves, selected all our products and of course, learnt to lovingly package it up to get orders off to the post office in good time. A relatively small family-run team have done this without any external professionals and we hope this organic and nurtured approach is one thing that has helped us to succeed over the last 18 months."
What's your criteria for deciding which fabrics to stock?
"This is a lot simpler than you might expect. We tend to choose fabrics we like. I think the male and female perspectives sometimes make for an unusual selection of fabric. There are just so many fabrics to choose from out there, so narrowing it down is tricky. If we had an unlimited supply of money and an unlimited supply of space, we would have a lot of fabric. We've been keen to try and find fabric from designers that aren’t readily available. This is hard to do, but we think we've achieved it quite well - we've brought in a large selection of fabric from a new US company called Blend Fabrics, along with our ‘geek chic’ inspired fabrics from Timeless Treasures."
Your haberdashery section is awesome and you've really thought about the finishing touches that dressmakers need. How on earth do you choose what to stock?
"We hope that our haberdashery range is fairly unique. We try to offer some of the essentials, but also look for products that are hard to get hold of. We love our new lace edged polka dot bias binding, and have had excellent feedback on it. We also make our own bias binding, which can be fairly time consuming, but we think that it's good to be able to provide something that we've been able to produce ourselves.
Where do you see Frumble Fabrics going in the next year?
"We are just about to move into a new business unit, close to the city centre of Birmingham. This should give us a little more space and focus, which we hope will help us develop our brand. We try to offer excellent customer service, as well as little personal touches for our customers.
One thing we'd love to continue doing is getting to know our customers. Over the last 18 months, we've been able to build up friendly relationships with our customers and really discover the kind of things they like. We love this kind of customer interaction and hope there's a lot more of it in the future. By opening up an actual space for Frumble, we hope we can meet a few customers in person too, which should be great."
Thank you Mat and Monica, I can't wait to see the new lace selection!
Frumble have very generously offered a £25 gift voucher to one lucky reader. To enter the giveaway, take a look at the Frumble website and leave a comment on this post saying which fabric you'd choose if you won. The giveaway is open internationally and closes at midnight GMT on Friday 4th May. The winner will be chosen at random.
Good luck everybody!